Category: Marketing

Maine Farmers Expand to Online Markets

By Catie Joyce-Bulay Last season the confusion and safety concerns of the COVID-19 pandemic brought on a need for farmers to pivot to new marketing strategies. They worked quickly to build no-contact sales and distribution systems, rapidly changing how they got product out to customers. Many farmers turned to the internet. Although many farms incorporated

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Maine Harvest Bucks

By Heather Omand In 2015 MOFGA, as one partner in the Maine Local Food Access Network (MLFAN), embarked on a collaborative initiative to increase access in Maine to local, healthy foods. The MLFAN developed Maine Harvest Bucks (MHB), a nutrition incentive to low-income consumers that is available at farmers’ markets, farm stands, community supported agriculture

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Capturing Farm Sales on the Web

Simon and Jane Frost of Thirty Acre Farm. English photo At MOFGA’s 2017 Farmer to Farmer Conference, participants learned about expanding their markets through online sales from Simon Frost of Thirty Acre Farm in Whitefield, Jim Gerritsen of Wood Prairie Family Farm in Bridgewater and Theresa Gaffney of Highland Blueberry Farm and Highland Organics in

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Focus on Marketing

Broadturn Farm posts photos on Instagram, Facebook and on its website for maximum exposure to social media. Photos courtesy of Broadturn Farm. How can you connect with customers through social media? Farmers highlighted their storytelling strategies at a marketing session at MOFGA’s 2013 Farmer to Farmer Conference. Stacy Brenner and John Bliss of Broadturn Farm

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By Melissa White Pillsbury At the Maine Agricultural Trades Show in January, Leah and Marada Cook of Crown O’ Maine Organic Coop (COMOC) discussed what farmers need to know about selling to a distributor. They shared insights into the worlds of produce distributors in general and of COMOC in particular. Is Your Product Legal? First

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Values Added

By John E. Carroll Contrary to the perceived decline in New England agriculture in the latter years of the 20th century, at least five new social movements in agriculture are emerging in the region. A trademark of these movements is their very explicit values orientation, which contrasts with previous values. The prevailing values of conventional

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Marketing Page: Confessions of a Reluctant Marketer

By Ron Poitras OK, here we go – gear up – one more logo, another brochure, and remember: bold captions, short, pithy phrases. Prepare your piece of good design to float as high as possible in that chaotic ocean of mediaspace. So much doubt in the process! Does anyone read this stuff anymore? Thousands of

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