By Catie Joyce-Bulay Last season the confusion and safety concerns of the COVID-19 pandemic brought on a need for farmers to pivot to new marketing strategies. They worked quickly to build no-contact sales and distribution systems, rapidly changing how they got product out to customers. Many farmers turned to the internet. Although many farms incorporated
By Holli Cederholm In Bowdoinham, Maine, farmers Abby Sadauckas and Jake Galle of Apple Creek Farm raise a diverse mix of grass-based, certified organic livestock for eggs and meat, as well as value-added bone broths and pate, sold year-round at local farmers’ markets and a handful of retail outlets. Aspects of holistic management have informed
By Heather Omand In 2015 MOFGA, as one partner in the Maine Local Food Access Network (MLFAN), embarked on a collaborative initiative to increase access in Maine to local, healthy foods. The MLFAN developed Maine Harvest Bucks (MHB), a nutrition incentive to low-income consumers that is available at farmers’ markets, farm stands, community supported agriculture
Simon and Jane Frost of Thirty Acre Farm. English photo At MOFGA’s 2017 Farmer to Farmer Conference, participants learned about expanding their markets through online sales from Simon Frost of Thirty Acre Farm in Whitefield, Jim Gerritsen of Wood Prairie Family Farm in Bridgewater and Theresa Gaffney of Highland Blueberry Farm and Highland Organics in
By Heather Omand Four MOFGA-certified organic Maine farms – three machinery-powered and one horse-powered – participated in 2015 in a carrot enterprise budget project. Results are presented here, with the horse-powered farm enterprise budget separate due to substantial differences in costs versus the machinery-powered farms. Some farms tracked certain pieces of information more successfully than
By Cheryl Wixson There are certain times in the life of your farm or business when circumstances beyond your control – such as the death of your partner, health of a family member, loss of a facility due to fire or other disaster – require that the business enterprise cease operation for a period of
Wholesale Success is a guide to wholesale marketing, including building relationships, crop planning and pricing, negotiating contracts, postharvest handling, cooling, packing and more. By Cheryl Wixson The market demand for local and organic food is growing. In 1990, U.S. organic food sales were $1 billion; by 2011, they had grown to $31 billion. Certified-organic cropland
Broadturn Farm posts photos on Instagram, Facebook and on its website for maximum exposure to social media. Photos courtesy of Broadturn Farm. How can you connect with customers through social media? Farmers highlighted their storytelling strategies at a marketing session at MOFGA’s 2013 Farmer to Farmer Conference. Stacy Brenner and John Bliss of Broadturn Farm
By Cheryl Wixson Forty-one days after our company launched its first products, we received an urgent recall from Starwest Botanicals, a supplier of organic herbs and spices, due to Salmonella contamination of organic celery seed, 1 pound size, lot number 40302, shipped between June 29, 2011, and November 29, 2011. We were instructed to examine
By Melissa White Pillsbury At the Maine Agricultural Trades Show in January, Leah and Marada Cook of Crown O’ Maine Organic Coop (COMOC) discussed what farmers need to know about selling to a distributor. They shared insights into the worlds of produce distributors in general and of COMOC in particular. Is Your Product Legal? First
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