Farm Marketing and Image Building

A workshop for farmers and value-added Ag producers

Description: Need ideas for marketing farm products? Want to develop a successful farm logo, brochure or product label? This three-hour workshop may be your answer!

Learn: basic marketing terms and concepts; the value of developing a business and marketing plan; the importance of planning and designing farm promotional materials; and exercises and tools to develop an effective farm image and related promotional materials.

Marketing and promotional materials planning is fundamental for direct sales farm businesses. A well planned marketing strategy along with a professional farm logo and related promotional materials help build and maintain a consistent and positive farm image, resulting in greater consumer loyalty and increased sales.

Cost: $3

Offered in Hancock, Washington, Piscataquis, Penobscot and Aroostook counties:

Date: Monday, October 24
Time: 6-9 PM
Location: Gates Auditorium, College of the Atlantic, 105 Eden Street, Bar Harbor
To register: Contact Ellen Evans at Down East Business Alliance at WHCA, eevans@whcacap.org
(207) 546-7544 ext.3325 or (207) 664-2424 ext.3325
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Down East Business Alliance at WHCA, College of the Atlantic and Coastal Enterprises, Inc.

Date: Wednesday, October 26
Time: 6-9 PM
Location: Washington Hancock Community Agency, 248 Bucksport Road, Ellsworth
To register: Contact Ellen Evans at Down East Business Alliance at WHCA, eevans@whcacap.org
(207) 546-7544 ext.3325 or (207) 664-2424 ext.3325
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Down East Business Alliance at WHCA and Coastal Enterprises, Inc.

Date: Thursday, October 27
Time: 6-9 PM
Location: Assembly Room, Washington County Community College, One College Drive, Calais
To register: Contact Ellen Evans at Down East Business Alliance at WHCA, eevans@whcacap.org
(207) 546-7544 ext.3325 or (207) 664-2424 ext.3325
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Down East Business Alliance at WHCA and Coastal Enterprises, Inc.

Date: Wednesday, November 2
Time: 6-9 PM
Location: Machias Savings Bank Community Room, 24 Center Street, Machias
To register: Contact Ellen Evans at Down East Business Alliance at WHCA, eevans@whcacap.org
(207) 546-7544 ext.3325 or (207) 664-2424 ext.3325
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Down East Business Alliance at WHCA and Coastal Enterprises, Inc.

Date: Thursday, November 3
Time: 6:30-9:30 PM
Location: University of Maine Cooperative Extension Piscataquis county office, 165 East Main Street, Dover-Foxcroft
To register: Contact the University of Maine Cooperative Extension, Piscataquis County at (207) 564-3301 or (in Maine) 1-800-287-1491 Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by the University of Maine Cooperative Extension Piscataquis county office and Coastal Enterprises, Inc.

Date: Wednesday, November 9
Time: 6:30-9:30 PM
Location: University of Maine Cooperative Extension Penobscot county office, 307 Maine Ave. Bangor
To register: Contact the University of Maine Cooperative Extension, Penobscot County at (207) 942-7396 or (in Maine) 1-800-287-1485
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by the University of Maine Cooperative Extension Penobscot county office and Coastal Enterprises, Inc.

Date: Thursday, November 17
Time: 6-9 PM
Location: Maine Small Business Development Center at Northern Maine Development Commission office, 11 West Presque Isle Rd, Caribou
To register: Contact Judy Dinsmore at Maine SBDC at Northern Maine Development Commission at (207)498-8736 or (in Maine) 1-800-427-8736
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Maine SBDC at Northern Maine Development Commission and Community Education and Coastal Enterprises, Inc.

Date: Friday, November 18
Time: 6-9 PM
Location: Madawaska Middle/High School, Room 217, 135 Seventh Avenue, Madawaska
To register: Contact Judy Dinsmore at Maine SBDC at Northern Maine Development Commission at (207)498-8736 or (in Maine) 1-800-427-8736
Sponsored through a grant from the Harvest Fund at Maine Initiatives. Made available by Maine SBDC at Northern Maine Development Commission, Madawaska/MSAD #33 Adult and Community Education and Coastal Enterprises, Inc.